Roy Pereira

2007, the Year of Refresh Partners

Date: 2007-12-26 | Tags: entrepreneur, facebook, marketing, refresh, social, start-up Bookmark: Digg Facebook Technorati Del.icio.us! Slashdot Yahoo! Reddit! StumbleUpon!

2007 has been a great year and 2008 is shaping up to be even greater. I'm mostly speaking about Refresh Partners, the marketing agency that Colin Smillie and I started in mid 2007 to focus on social networking marketing.

Most of our clients are larger marketing agencies who are contracted by consumer brands for specific campaigns, but we do have a fair bit of entrepreneurs who come to us with great ideas. While we normally can't discuss the projects with the consumer brands because of NDAs, I wanted to share some of the other projects that we have been engaged with.

[ More ]

Startup Success: People, Money and Opportunity (Part 2)

Date: 2007-06-11 | Tags: entrepreneur, funding, leadership, start-up Bookmark: Digg Facebook Technorati Del.icio.us! Slashdot Yahoo! Reddit! StumbleUpon!

[ Cross-posted on RedCanary.ca ]

I started off the first part of this article with the common question “What should come first, People or Money?” and I answered it with People. This is true, but it is also false because without Money, there is also nothing except your ideas.

Without funding a Startup is Just a Hobby.

Strategies for Successful Fund Raising

The Opportunity

Here’s the first... [ More ]

Startup Success: People, Money and Opportunity (Part 1)

Date: 2006-11-23 | Tags: entrepreneur, leadership, start-up Bookmark: Digg Facebook Technorati Del.icio.us! Slashdot Yahoo! Reddit! StumbleUpon!

[ Cross-posted on RedCanary.ca ]

At many of the venture forums and investor meetings that have I attended, one the most common questions is "What should come first, People or Money?" The answer of course can be either, depending on the context of the conversation and the situation at the company. But at an early stage, without the right people, the startup will not be able to raise the money it needs.. Without money... [ More ]

Canada is the Entrepreneurship Superpower

Date: 2005-07-25 | Tags: canada, entrepreneur Bookmark: Digg Facebook Technorati Del.icio.us! Slashdot Yahoo! Reddit! StumbleUpon!
I saw Leonard Brody today at his Toronto Venture Group presentation on his latest book entitled 'Everything I needed to know about business...I learned from a Canadian'.

I came in late, so I had to sit in the back of the room at the last free table. Luckily the only other person sitting with me was Leonard waiting to be summoned up to speak. At first, I was intrigued by the guy sitting next to me as he didn't look like he fit in with the rest of the bankers in the expensive suits in the room. He was wearing a corduroy jacket and his hair was spiked.

His presentation was excellent, but it started off with a lot in the room not willing to loosen their ties. What Canada... [ More ]