2007 has been a great year and 2008 is shaping up to be even greater. I'm mostly speaking about Refresh Partners, the marketing agency that Colin Smillie and I started in mid 2007 to focus on social networking marketing.
Most of our clients are larger marketing agencies who are contracted by consumer brands for specific campaigns, but we do have a fair bit of entrepreneurs who come to us with great ideas. While we normally can't discuss the projects with the consumer brands because of NDAs, I wanted to share some of the other projects that we have been engaged with.
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The standard way of thinking about corporate communications is that it is a carefully planned and crafted one-way street of getting your message out to your stakeholders. With the arrival of the web in mainstream of corporate marketing programs in the mid 90’s, there was speculation that the opaque walls of the corporation might finally come down and lead to a transparency and cooperation that centered on the web.
In 2000, Doc Searls and three other authors released the book the cluetrain manifesto, where they argue that the... [ More ]