The standard way of thinking about corporate communications is that it is a carefully planned and crafted one-way street of getting your message out to your stakeholders. With the arrival of the web in mainstream of corporate marketing programs in the mid 90’s, there was speculation that the opaque walls of the corporation might finally come down and lead to a transparency and cooperation that centered on the web.
In 2000, Doc Searls and three other authors released the book the cluetrain manifesto, where they argue that the... [ More ]
At least in Europe they are standing up to the tyrany of digital rights management schemes that limit consumer's rights and their enjoyment of their purchased media product.A french court rules against the DVD copy protection
scheme called CSS that is on all world wide DVDs. Since the DVD is encrypted, the consumer can't copy the DVD to make a personal copy. Of course, for several years now, the CSS keys have been publically known and there are lots of ways to copy DVDs (www.dvddecrypter.com).
Another DRM issue that is... [ More ]
The future is all about the single channel, but it will be yours to design. When you look at how many channels you can get on either digital cable or satellite and their content, you wonder who watches some of this stuff. But I wonder that with all of the bandwidth to broadcast those channels (especially for cable), why can’t I watch what I want when I want it?
TiVo came to the rescue about 5 years ago and changed how my family watches TV. Everyone has heard of how if you normally use TiVo, you can’t watch TV without it. My non-tech wife is prove of this phenomena. But simply taping a show for later viewing and pausing live TV isn’t enough anymore.[ More ]