The standard way of thinking about corporate communications is that it is a carefully planned and crafted one-way street of getting your message out to your stakeholders. With the arrival of the web in mainstream of corporate marketing programs in the mid 90’s, there was speculation that the opaque walls of the corporation might finally come down and lead to a transparency and cooperation that centered on the web.
While this can be seen as unoriginal and just adding to the quantity of posts instead of the quality, there are some benefits.
Every post is adding to the conversation and expanding upon our knowledge and understanding of that topic. In some ways it is pollen from different flowers picked up by a bee and the reader is the bee. (That's deep isn't it?)
Perhaps though, I need to start reading blogs from... [ More ]